Most marketers use AI. Most teams don't.
We run your growth on an AI-native marketing team.
Sutton, our AI marketing agents, does the volume. A founder and a growth lead make the calls and run far more growth experiments, inside the limits you set.
Two fields. The reply comes from Blake, a co-founder.
One agreed monthly fee · 0% of media spend · Your numbers are the scoreboard
The founding team
$150M in DTC sales driving 6 exits across our founding team.
01 / The problem
Your team uses AI all day. Nothing it learns compounds.
Most marketers use AI now. Alone, one chat at a time. What one marketer figures out stays in their own chat, and the next marketer, agency or agent starts from zero. So nothing the team learns adds up.
01 / The agency
Rented
You rent a team and never own the capability. A senior closes you and a junior runs you. When they leave, everything they learned about your buyer leaves too.
02 / The hire
Capped
The senior operator who could run this is the hardest hire in the market. Slow to find, expensive to keep, and gone with everything they learned. One person was never going to cover a function this wide.
03 / The tool
Hollow
A tool with no one leading it hands you more to manage and no one to make the call. You still carry the function yourself.
There is a fourth way. We built it to run our own company, because marketing was the hardest part of going AI-native. Now we run growth on it for you.
02 / What we run
The whole function. Eight areas. Running today.
A founder, a growth lead and Sutton deliver all eight today. Start with the one taking the most of your attention.
Paid media
Meta and Google, bought and managed inside your accounts, against the revenue numbers you trust. Zero percent of your spend.
Ad creative
New angles, hooks and ads built from what already works in your account, so a winner is ready before the last one wears out.
Landing pages and conversion
Pages and tests that keep the promise the ad made, all the way to checkout.
Email and lifecycle
Welcome, cart and post-purchase flows that turn first orders into second orders.
Search and AI answers
The questions your buyers ask, answered where they search and where AI goes looking.
App store
Store listings and assets tuned so the install page converts the traffic it earns.
Content and organic
Articles and organic assets that pull demand you don't pay for by the click.
Creators and partnerships
Creator and partner programs sourced, briefed and run as a paid channel with real numbers.
03 / How it runs
You set the limits once. We run everything inside them.
It runs in a #growth-ops thread in your Slack or Teams, inside your own ad accounts, store and email platform.
- You set the direction and the limits.The goal, the numbers that count, the budget ceilings and what is off limits. Once, at the start.
- Sutton finds the signal. The team decides.Our AI marketing agents surface what changed and prepare the next move. A founder and a growth lead make the call.
- It ships inside your limits.Every change is logged with its reason and can be reversed. Anything beyond a limit waits for you.
- We report against your numbers.Graded against the source of truth your business already trusts, not the version an ad platform prefers.
Fernway, Meta: two of the six new ads carry most of this week's orders at the lowest cost per order. Plan: pause the other four and build two new variants off the winner. Inside your daily limit.
Agreed. Pause the four and brief two variants off the winner. Keep spend under the daily ceiling.
Shipped. Each change logged with its reason, reversible from the record. Two new variants in build.
04 / The system you keep
When we step back, the system stays.
Your growth runs on the SynthWeave world model and Sutton. What the team builds, from the skills to the assets to the frameworks, goes into one system the whole team and its agents work from. So the learning stays when people change. We run our own company on the same system.
Whenever you want to staff it yourself and take us out of the leadership role, license Sutton and run it with your own team.
05 / The terms
Five terms, set before you sign.
The fee is agreed with you on a call, before anything starts. Everything else is right here.
One agreed monthly fee
Our fee is the fee, agreed up front. It does not move when your budget moves.
Zero percent of media spend
The spend is entirely yours. We have no stake in how much of it you place.
Your accounts and your data
Every account, every dataset and all the work we produce stays in your name.
Your numbers are the scoreboard
Your GA4, your MER, your store revenue. When an ad platform grades its own homework, we don't use the grade.
You set the limits
Once, at the start. We own the work inside them. Anything beyond a limit waits for you.
06 / Agency, hire or us
Different from an agency. Different from a hire.
Who runs it, how much they cover, what you keep when it ends, and what it does to your week.
| What you are comparing | Agency | In-house hire | SynthWeave Growth |
|---|---|---|---|
| Who runs it | A rented team. A senior closes you, a junior runs you. | One person, for as long as they stay. | A founder and a growth lead run your whole number and stay on it. |
| How much they cover | One channel or a few, sold as a retainer. | Whatever one person has the time and range for. | The whole function, with Sutton doing the volume. |
| What happens when they go | What they learned about your buyer leaves with them. | Gone, with everything they learned. | The work, the accounts and the data stay yours. License Sutton and keep running it with your own team. |
| What it does to your time | You manage the agency that manages the work, and the fee often grows with your budget. | You recruit, manage and cover the gaps one person can't. | The work leaves your plate. You set the limits and read the results. |
07 / The team
The names on the pitch are the names on the work.
Not a bench, not an account manager, not a junior assigned to your logo. A founder and a growth lead run your account.
Brian Bigelow
CEO
Builds and exits DTC companies, and runs growth on accounts himself.
Blake Allsmith
Co-founder
Built and sold Cladwell, a VC-backed SaaS. Then ran Allsmith, the growth agency SynthWeave acquired, installing growth teams across more than 200 SaaS and ecommerce companies.
Salomon
Growth Lead
Ran twenty brands at Unilever, at brand level. Makes the growth calls on your account alongside a founder.
Behind them: a CTO-led engineering bench with alumni of Anthropic's red team and LlamaIndex, an exited founder on product, and operators from Unilever, Nike and ING running marketing.
08 / Questions
What founders ask us first.
How is it priced?
One agreed monthly fee, set on a call before you sign. Zero percent of your media spend, so the fee never grows because your spend does.
What do I control?
The direction and the limits, set once at the start. We own the work inside them. Anything beyond a limit waits for you, and every change is logged with its reason and can be reversed.
What if we want to run it ourselves?
Whenever you want to staff it yourself, license Sutton and run it with your own team. When we step back, the system stays.
How are results measured?
Against your own source of truth: your GA4, your MER, your store revenue. Your numbers settle every call, not an ad platform's version of them.
Where does the AI fit, and who answers for the work?
Sutton, our AI marketing agents, does the volume. A founder and a growth lead make the calls and answer for every one of them. You are adding people who run the work, not firing your way to it.
Tell us what you want to grow.
A founder, a growth lead and Sutton, running your growth inside the limits you set. Zero percent of your media spend, and your numbers as the scoreboard.
Two fields. Blake replies himself.